Speaker Promo Kit
Why Is My Child Acting This Way?
Helping You Understand Your Child... So You Can Enjoy Parenting Again.
Welcome
Thank you for saying yes.
Every day, parents ask some version of the same question: "Why is my child acting this way?"
They're not looking for another parenting trick or a quick fix. They're looking for understanding.
Too often, they receive pieces of the puzzle. A suggestion from school, advice from a friend, a therapy appointment, a pediatric visit. But no one helps them see how those pieces fit together.
That's why I created this series. Not to give parents more information, but to help them see their children differently.
Each of us brings a unique perspective. Sleep. Nutrition. Movement. Relationships. Communication. Functional medicine. Together, those perspectives help parents move from confusion to understanding.
That's why your voice matters. Your conversation may be the piece that helps a parent finally say, "That's it. That's what I've been seeing all along."
Everything you need to invite your community is included below. Please use the copy as it is or adapt it to sound like you. Your audience trusts your voice, and that's exactly what we want them to hear.
Together, we can help parents stop guessing and start understanding.
With gratitude,
Dr. Rachel McConnell
Important Dates
Mark your calendar.
Promo OpensAugust 18, 2026Begin sharing with your audience
Final PushAugust 25 to 31Share your reminder before the series begins
Summit RunsSeptember 1 to 6One expert conversation arrives each day
Replay ClosesSeptember 8Access closes at midnight Central
Live MasterclassSeptember 10, 10:00 AM CTWhen Behavior Finally Makes Sense
Personal Registration Links
Use your unique link.
Use your personal link every time you share, including emails, social posts, and your newsletter. It shows us the traffic coming from your audience. Please do not use the general registration URL.
| Speaker | Topic | Personal Link | |
|---|---|---|---|
| Lalaine Frankel | Sibling conflict and connection | https://www.raisingchildrentakesavillage.com/summit?utm_source=LalaineFrankel | |
| Brenda McSween | Sleep, learning, emotion and behaviour | https://www.raisingchildrentakesavillage.com/summit?utm_source=BrendaMcSween | |
| Stephanie Johnson | Movement-based nervous system regulation | https://www.raisingchildrentakesavillage.com/summit?utm_source=StephanieJohnson | |
| Lori Petro | Communication, connection and relationship | https://www.raisingchildrentakesavillage.com/summit?utm_source=LoriPetro | |
| Dr. Michelle Perro | Environmental health and child wellbeing | https://www.raisingchildrentakesavillage.com/summit?utm_source=MichellePerro | |
| Dr. Paula Kruppstadt | Topic to be confirmed | https://www.raisingchildrentakesavillage.com/summit?utm_source=PaulaKruppstadt |
Speaker Emails
Two emails. Use both.
Send the invitation early in the promotion window, then send the follow-up a few days later. Replace the bracketed sections with your topic and personal registration link.
Subject: Parenting wasn't supposed to feel this hard.
Hi [First Name],
Parenting wasn't supposed to feel this hard.
You love your child more than anything.
But lately it feels like every day is another battle.
You're walking on eggshells, wondering what might trigger the next meltdown.
You've read the books. Listened to the podcasts. Tried the reward charts, consequences, sticker charts, and advice from well-meaning friends.
Some things helped...for a while.
Most didn't.
And at the end of another exhausting day, you're left wondering...
"What am I doing wrong?"
Can I tell you something?
You may be asking the wrong question.
A better question might be...
"What is my child trying to tell me?"
What if the behavior you've been trying to stop is actually the clue you've been missing?
Children don't always have the words, skills, or emotional regulation to tell us what's happening inside. Instead, they communicate through behavior.
When Dr. Rachel invited me to be part of this summit, I immediately thought of the families I serve every day. I know so many parents are tired of guessing. This summit was created to help you better understand your child so you know how to respond.
That's why I'd love to invite you to a free online parenting summit:
Why Is My Child Acting This Way?
Helping You Understand Your Child... So You Can Enjoy Parenting Again.
From September 1 through September 6, you'll receive one conversation each day, each one helping you better understand a different piece of your child's behavior so you can respond with greater confidence, more connection, and less frustration.
By the end of the week, you'll have a completely different way of looking at behavior and a clearer idea of where to begin.
Because when behavior finally makes sense, you know where to begin.
You don't have to keep wondering if you're missing something.
You don't have to figure it all out alone.
You deserve answers that make sense.
Stop guessing. Start understanding.
Join me.
Save your free seat today.
[Registration Link]
Warmly,
[Expert Name]
Subject: You're not alone.
Hi [First Name],
The house is finally quiet.
The kids are asleep.
You finally sit down...
...and your mind starts replaying the day.
Should I have handled that meltdown differently?
Was I too hard?
Too easy?
Did I miss something?
If you've ever found yourself asking those questions...
You're not alone.
Some of the most thoughtful, loving parents I've ever met ask themselves those same questions.
Not because they're failing.
Because they care.
But what if you're not doing anything wrong...you're simply trying to solve a puzzle without all the pieces?
I've been thinking about the families I work with every day, and I realized I didn't want anyone to miss this.
You deserve answers that make sense.
If you're ready to stop wondering what you're missing and start understanding what your child is trying to tell you...
Join me.
Why Is My Child Acting This Way?
Helping You Understand Your Child... So You Can Enjoy Parenting Again.
From September 1 through September 6, you'll receive one conversation each day, each one helping you understand another piece of your child's behavior. Together, they'll help you replace confusion with understanding and give you greater confidence in how you respond.
By the end of the series, you'll have a completely different way of looking at behavior and a clearer idea of where to begin.
You don't need to become a perfect parent.
You don't need to have all the answers.
You just need a place to begin.
Because when behavior finally makes sense, you know where to begin.
You don't have to keep wondering if you're missing something.
You don't have to figure it all out alone.
Stop guessing. Start understanding.
Save your free seat today.
[Registration Link]
Warmly,
[Expert Name]
Social Media
Ready to post. Make it yours.
Share once early in the promotion window and once closer to September 1. Use your personal registration link wherever the platform allows it.
Facebook Post 1
Parenting wasn't supposed to feel this hard.
You love your child more than anything.
But lately it feels like every day is another battle.
You're walking on eggshells.
Second-guessing yourself.
Wondering what you're missing.
Can I tell you something?
You may be asking the wrong question.
Instead of asking...
"How do I stop this behavior?"
What if you asked...
"What is my child trying to tell me?"
That one question can change everything.
Join me for a free online parenting summit called:
Why Is My Child Acting This Way?
Helping You Understand Your Child... So You Can Enjoy Parenting Again.
Together, we'll explore a different way of understanding behavior, practical strategies you can begin using right away, and a renewed sense of hope that you're not alone.
Because when behavior finally makes sense, you know where to begin.
Stop guessing. Start understanding.
Register here: [Registration Link]
Facebook Post 2
The house is finally quiet.
The kids are asleep.
The lunches are packed.
You finally sit down...
...and your mind starts replaying the day.
Should I have handled that meltdown differently?
Was I too hard?
Too easy?
Did I miss something?
No one talks about that part of parenting.
The second-guessing.
The guilt.
The feeling that maybe everyone else knows something you don't.
Can I tell you something?
The fact that you're asking those questions tells me something important.
You love your child deeply.
And you're doing the very best you can with the information you have.
What if you don't need to try harder...
What if you simply need a different way of understanding what's driving your child's behavior?
Join me for this free online parenting summit:
Why Is My Child Acting This Way?
Helping You Understand Your Child... So You Can Enjoy Parenting Again.
You'll discover practical insights, fresh perspectives, and simple next steps that can help you respond with greater confidence and less frustration.
Because when behavior finally makes sense, you know where to begin.
Stop guessing. Start understanding.
Register here: [Registration Link]
Instagram Post 1
Parenting wasn't supposed to feel this hard.
You love your child.
But lately...
it feels like every day is another battle.
You're exhausted.
You're overwhelmed.
You're wondering what you're missing.
Can I tell you something?
You may be asking the wrong question.
Instead of asking...
"How do I stop this behavior?"
What if you asked...
"What is my child trying to tell me?"
That one question can change everything.
Join me for a FREE online parenting summit:
Why Is My Child Acting This Way?
Helping You Understand Your Child...
So You Can Enjoy Parenting Again.
Stop guessing. Start understanding.
Register at the link in my bio.
Instagram Post 2
When the house finally gets quiet...
Do you ever replay the whole day in your head?
"Was I too hard?"
"Too soft?"
"Did I miss something?"
"Am I getting this all wrong?"
You're not the only one.
And you're not failing.
What if you don't need to become a different parent...
What if you simply need a different way of understanding your child?
Join me for a FREE online parenting summit:
Why Is My Child Acting This Way?
Helping You Understand Your Child...
So You Can Enjoy Parenting Again.
Because when behavior finally makes sense...
you know where to begin.
Stop guessing. Start understanding.
Link in bio.
LinkedIn Post 1
Parents ask me one question more than any other:
"Why is my child acting this way?"
It's a question I've heard thousands of times over the years, and it's one I've asked myself as a parent, too.
What I've learned is this:
The most helpful question usually isn't...
"How do I stop this behavior?"
It's...
"What is my child trying to tell me?"
That shift changes everything.
Behavior often makes more sense when we understand what's happening beneath the surface.
That's why I said yes when Dr. Rachel invited me to be part of her free online summit:
Why Is My Child Acting This Way?
This summit was created to help parents better understand their children so they know how to respond with greater confidence, more connection, and less second-guessing.
Join me.
Stop guessing. Start understanding.
Register here: [Registration Link]
LinkedIn Post 2
One of the hardest parts of parenting isn't the tantrums or the arguments.
It's the quiet moments afterward.
The moments when you replay the day in your head and wonder...
"Did I handle that the right way?"
"Should I have responded differently?"
"What am I missing?"
If you've ever asked yourself those questions, you're not alone.
In my experience, the parents who ask those questions aren't failing.
They're parents who care deeply.
Sometimes what we need isn't another parenting tip.
Sometimes we simply need a different way of understanding what's driving our child's behavior.
That's why I'm joining Dr. Rachel for her free online parenting summit:
Why Is My Child Acting This Way?
Together, we'll explore practical, compassionate ways to better understand our children so we can respond with greater confidence and less frustration.
Join me.
Stop guessing. Start understanding.
Register here: [Registration Link]
Newsletter Copy
Drop this into your newsletter.
Standalone Newsletter Section
Something I want to make sure you know about:
This September, I am a featured expert in Why Is My Child Acting This Way?, a free six-part online parenting summit with Dr. Rachel McConnell, board-certified pediatrician. It is all about understanding what may be driving behavior, focus, and health so you can respond with clarity and help your child feel better.
It begins September 1, with one expert conversation delivered to your inbox each day through September 6, and it will not cost you a thing. My session covers [YOUR TOPIC].
Piecing together answers from everywhere and still feel like something is missing? This is worth your time.
Register free here: [Registration Link]
[YOUR NAME]
This works best after your main newsletter content and before your sign-off.
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